You are going to watch and create a reflection on the film
"Outsourced".
These questions will help you. If you miss watching the film in
class, you may get a copy from the library and watch it at home. Here are some
clips from "Outsourced"
Cultural Dimensions
in Outsourced
As you watch the film, answer the questions and write down any
examples of different cultural dimensions. This will help you with
your reflection.
|
Cultural Dimension
|
Character
Todd, Puro, Aisha or other
|
Outsourced Scene
or Circumstance
|
|
Low-context culture
|
todd
|
|
|
High-context culture
|
aisha
|
|
|
Individualism
|
todd
|
|
|
Collectivism
|
puro
|
|
|
Low power distance
|
Dave , todd
|
|
|
High power distance
|
puro
|
|
|
Uncertainty tolerance
|
puro
|
|
|
Uncertainty avoidance
|
todd
|
|
|
Task orientation
|
dave
|
|
|
Social orientation
|
todd
|
Reflection
Create a reflection about the movie Outsourced using the PowerPoint
I give you. Show that you really understand the above cultural concepts.
1. As soon as Todd arrives, he experiences the discomfort of being disoriented in a
strange new place. What happens at the airport? He missed the driver , he ride the tok-tok
He was very
uncomfortable
2. When a friendly traveler helps him get on the train, what does he tell him to do?
he told him to jump to the train otherwise he will miss it
3. When he gets on the train, he cannot find an empty seat. How is this problem
solved for him? How might this be a cultural solution? A child gave him his seat and the the child sat on his thighs
4. As any exchange student, he has a lot of experiences trying new food. His first
encounter is with an iced drink. What happens? He loved the taste but then he suffered from a stomachache
5. First encounters with a culture can be shocking – Todd sees crowded streets with
cows, noise, and a man urinating in the street. But how does his host describe the
city? He describe it clean like pure glass
6. Even though the host Puro speaks English, Todd uses American slang a lot
without thinking. So as not to insult Puro, what does he say the meaning of
Schmuck is? Weird
7. Todd wants to check in to a hotel. But Puro insists he comes to a boarding house.
What is the reason he gives Todd? So he don’t feel lonely
8. As soon as they meet, Aunti Ji starts asking very intimate questions that
Americans who have just met would never ask. What kind of things does she ask?
2. When a friendly traveler helps him get on the train, what does he tell him to do?
he told him to jump to the train otherwise he will miss it
3. When he gets on the train, he cannot find an empty seat. How is this problem
solved for him? How might this be a cultural solution? A child gave him his seat and the the child sat on his thighs
4. As any exchange student, he has a lot of experiences trying new food. His first
encounter is with an iced drink. What happens? He loved the taste but then he suffered from a stomachache
5. First encounters with a culture can be shocking – Todd sees crowded streets with
cows, noise, and a man urinating in the street. But how does his host describe the
city? He describe it clean like pure glass
6. Even though the host Puro speaks English, Todd uses American slang a lot
without thinking. So as not to insult Puro, what does he say the meaning of
Schmuck is? Weird
7. Todd wants to check in to a hotel. But Puro insists he comes to a boarding house.
What is the reason he gives Todd? So he don’t feel lonely
8. As soon as they meet, Aunti Ji starts asking very intimate questions that
Americans who have just met would never ask. What kind of things does she ask?
She asked
him things that are “American” but their made in china
9. During his first conversation with Aunti Ji he makes two big mistakes. What are
they? He was forcing his culture , he was resisting their culture
10. The Golden Rule says do unto others as you would have them do unto you. That
means his Indian hosts and friends are trying to make him comfortable the way
they would be comfortable. How does this apply when the servant is preparing
tea for Todd? She was adding way too much sugar
11. How does Todd figure out why one does not eat food with the left hand?
9. During his first conversation with Aunti Ji he makes two big mistakes. What are
they? He was forcing his culture , he was resisting their culture
10. The Golden Rule says do unto others as you would have them do unto you. That
means his Indian hosts and friends are trying to make him comfortable the way
they would be comfortable. How does this apply when the servant is preparing
tea for Todd? She was adding way too much sugar
11. How does Todd figure out why one does not eat food with the left hand?
That man
illustrate for him that the left is used to wipe and clean some places that
aren’t pleasant at all
12. What is ethnocentric about his statement "You need to learn about America"?
13. Why do they disagree on how a "native" speaks English?
because native speakers may change the word that other listeners may not understand
14. What doesn't Todd understand about the Indians' response to the "cattle brand"?
15. What is Todd's reaction to "You need to learn about India"? What stage of culture
shock might it represent? He was resisting
16. He calls home several times. Why? What stage of culture shock might provoke
calls home?
17. What mistakes in language usage are represented in the recording of the call about
"a rubber"?
18. Why is he so eager to go to McDonnells? Because he used to eat mcdonals at America
19. Todd doesn't understand bargaining. How does the Indian respond to this?
20. What does I.N.D.I.A. stand for?
12. What is ethnocentric about his statement "You need to learn about America"?
13. Why do they disagree on how a "native" speaks English?
because native speakers may change the word that other listeners may not understand
14. What doesn't Todd understand about the Indians' response to the "cattle brand"?
15. What is Todd's reaction to "You need to learn about India"? What stage of culture
shock might it represent? He was resisting
16. He calls home several times. Why? What stage of culture shock might provoke
calls home?
17. What mistakes in language usage are represented in the recording of the call about
"a rubber"?
18. Why is he so eager to go to McDonnells? Because he used to eat mcdonals at America
19. Todd doesn't understand bargaining. How does the Indian respond to this?
20. What does I.N.D.I.A. stand for?
21. What advise does his fellow American have for him? To accept india as it is
22. When Todd develops the incentive system, he has begun to adapt to India. How
has he adapted?
23. When he looks at the cow in the office the second time, why is his reaction so
different? Because he accepted their culture
24. Explain the difference between American and Indian cultures when Todd and
Puro discuss how often he visits his family and why he doesn't live with them.
Indians live with their pearents , amircans see them couple times a year
25. What cultural values are involved in the exchange between Aunti Ji and Todd
about ironing his underwear?
26. How well does Todd handle himself when he is invited over the wall to an Indian
home for a meal?
27. In what ways does he show he has adapted?
28. When the call center floods and they are shut down, Todd finds an "Indian"
solution. What is it?
29. When Todd comes home, there are several signs that his Indian experience has
influenced him. Name three ways he has become more "Indian".
-Florida Study Guide
Outsourced and
Cultural Dimensions
Outsourced is an
excellent film to give meaning to intercultural concepts.
There are five sets of cultural
dimensions featured in Adler and Elmhorst’s (2008) textbook Communicating at
Work.
Below is a brief
explanation of the cultural dimensions:-
· Low-context
and high-context culture
· Individualism
and collectivism
· Low power
distance and high power distance
· Uncertainty
tolerance and uncertainty avoidance
· Task
orientation and social orientation
and examples from the film that
represent each of the dimensions.
Low-Context
Culture and High-Context Culture
A low-context culture “uses language
primarily to express thoughts, feelings, and ideas as clearly and logically as
possible . . . The meaning of a statement is in the words spoken”
(Adler& Elmhorst, 2008, p. 47). A high-context culture, on the other
hand, “relies heavily on subtle, often nonverbal cues to convey meaning, save
face, and maintain social harmony. Communicators . . . discover meaning
from the context in which a message is delivered” (p. 47).
Low-Context
and High-Context Culture
In the film, Todd has a straight-talking style that
reflects a low-context culture. For example, when Todd is first taken
to the ramshackle building that houses the call center in Gharapuri, he does
not hide his reaction: “Oh, you
gotta be kidding me. This is it?” he asks Puro. Similarly, Todd does not hide his dissatisfaction with
the call center’s high MPI, the average number of minutes per incident spent to
resolve each call: “Why is the MPI so bad?” he asks. “Puro, this place is a
disaster.”
In contrast, Todd’s Indian counterparts reflect a
high-context culture. For example, when Todd asks Puro if he can take a long trip to
recover a shipment that has been sent to the wrong location, Puro declines the
request in a very indirect manner, in line with collectivists’ concern for
maintaining social harmony. “No problem,” he says. “But first I must sleep for
two hours, so that I can come back for the interviews with the new agents, and
then I must make sure that my mother gets to the hospital.”
Individualism
and Collectivism
Individualistic cultures “offer their
members a great deal of freedom, the belief being that this freedom makes it
possible for each person to achieve personal success” (Adler &
Elmhorst, 2008, p. 48). Members tend to “put their own interests and those of
their immediate family ahead of social concerns” (p. 48). In contrast, members of collectivist
cultures “have tight social frameworks in which members of a group . . . feel
primary loyalty toward one another and the group to which they belong” (p. 48).
· Todd has his
own apartment in Seattle, he lives alone, and he is ambitious and
consumption-oriented. As he explains to Puro: “In my world, it just makes sense
to work your ass off and go into credit card debt just so you can have that
50-inch plasma.”
· Todd also
does not see his parents often, even though they live only two hours away from
him. This news stuns Puro, who also cannot understand why Todd continues to
work for a company and a boss he dislikes.
Todd and Puro
are at opposite ends of the individualism-collectivism continuum.
A series of events at the beginning of
the film also highlight the contrast between individualist and
collectivist cultures:
· When Todd
sits down on a crowded train after a boy has given him his seat, the boy
unabashedly sits on Todd’s lap, much to the surprise of Todd, who is used to
the private personal space of a person from an individualist culture.
· When Puro is
taking Todd to his accommodations, Puro changes the plans for Todd to stay at
the Gharapuri Palace Hotel. “That place is very lonely,” says Puro, in true
collectivist manner. “I’ll take you to Auntie Ji’s guest house. She will take
care of you better than your own real mother.” When individualist Todd protests
that he would prefer to go to his hotel, Puro insists: “We go to Aunti Ji’s. .
. . You’ll not be lonely there.”
· Finally, when
Todd arrives at Aunti Ji’s, this is the first question she, as a collectivist,
asks: “So, Mr. Toad. What does your father do?”
· Interactions
between Todd and Asha also highlight the contrast between members of
individualist and collectivist cultures. When Todd asks Asha if she would ever
consider living in the United States, she says: “I would miss my parents; it
would be too hard.”
· When they are
in public together, Asha is concerned what others will think. Todd, on
the other hand, cannot understand this preoccupation. “You’re a free
woman!” he exclaims.
· Then when he
hears the news that her parents have arranged her marriage since she was a
child, he cannot believe that a smart, opinionated woman like her would accept
this.“What about your right to choose for yourself?” he asks.
Low
Power Distance and High Power Distance
Cultures with low power
distance “downplay differences in power” (Adler & Elmhorst, 2008, p. 50) and
its members are comfortable approaching or challenging superiors. Cultures with
high power distance accept an unequal distribution of power and the fact that
“some members have greater resources and influence than others” (p. 50).
· The low power
distance characteristic associated with American culture is revealed in the
totally uninhibited way in which Todd speaks to his boss, Dave. On different
occasions, Todd calls Dave a “corporate slime-ball” and a “cheap bastard.”
· Todd’s
demonstration of low power distance contrasts with the deferential way in which
his Indian employees address him, using Mr. Todd and Sir.
Uncertainty
Tolerance and Uncertainty Avoidance
Cultures that tolerate
uncertainty are more comfortable with unpredictability and risk taking, and
they are “relatively tolerant of behavior that differs from the norm” (Adler &
Elmhorst, 2008, p. 50). Cultures that avoid uncertainty “are less comfortable
with change. They value tradition and formal rules, and show less tolerance
for different ideas” (p. 50).
In Outsourced, Asha refers to
practices in India that are characteristic of uncertainty avoidance:
· “A girl in my
position has her whole life mapped out in front of her.” Asha explains that her
father is an assistant manager in a phone company and that her mother comes
from a small village.
· Low-context
and high-context culture
· In a
significant moment for Asha, Todd shows her that people can change their
“inherited” roles. Representing a culture that tolerates uncertainty, Todd
promotes her to assistant manager, saying he believes that “Asha can do
anything.” Those words are magical for Asha. “I always wanted to believe that,
but until you, I didn’t think it was true,” she tells Todd.
Task
Orientation and Social Orientation
Task-oriented cultures focus on
making its members “more competent through training and use of up-to-date
methods and are highly concerned with individual success” (Adler &
Elmhorst, 2008, p. 51).
Cultures with high social
orientation “focus more on collective concerns” such as cooperative problem
solving and maintaining a friendly atmosphere (p. 51).
In Outsourced, the continued
pressure to achieve a lower MPI rating reflects the task orientation of Todd’s
and Dave’s culture.
· Puro, on the
other hand, represents a social orientation when, early on, concerned about
Todd’s unwell appearance from eating gola, he abandons his job
responsibilities to go find food that will help Todd’s stomach.
Using the cultural dimensions framework
and backed up by specific examples from the film Outsourced, helps
students to see general differences among cultures. But, Outsourced also
shows cultural dimensions not usually associated with their native cultures:
o
Individualism and collectivism:
· At the end of
the film, the first phone call Todd makes when he arrives home in Seattle is to
his parents. His experience in India has changed him, and this phone call is
one manifestation of that change.
o
Low power distance and high power distance:
· Indian call
center workers begin to address Todd by his first name.
o
Uncertainty tolerance and uncertainty
avoidance:
· In the midst
of tradition-bound India, Todd’s Indian neighbors who live on the other side of
the wall of the guest house demonstrate an extreme ability to adapt to
difficulties and to find creative solutions to problem. Thus, a sterling
example of uncertainty tolerance exists within a culture prone to uncertainty
avoidance. Todd himself is inspired by these neighbors when he takes action to
restore electricity to the call center after flooding.
o
Task orientation and social
orientation:
· Although Todd
is the task master at the beginning of his tenure in India, he later veers
toward a more social orientation, by asking his Indian employees: “What would
make your work day a more positive experience?”
· For their
part, the Indian employees become more task oriented as they respond to an
incentive program that rewards MPI improvement by giving them access to company
merchandise.
To conclude, Outsourced provides
a rich backdrop for exploring the meaning of intercultural concepts, in terms
of broad generalities as well as accompanying complexities.
This information sheet has been adapted
from an article by Carol Briam from Zayed University
References
Downloaded from bcq.sagepub.com
at SWETS WISE ONLINE CONTENT on November 14, 2011
398 BUSINESS
COMMUNICATION QUARTERLY / December 2010
Adler, R. B., &
Elmhorst, J. M. (2008). Communicating at
work: Principles and practices for
business and the
professions (9th ed.). Tuas Basin Link, Singapore: McGraw-Hill.
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